2008 Chrysler 300C SRT8: Performance and Elegance Combined


September 1, 2007 , Auburn Hills, Mich. -


There's simply no other sedan that delivers the performance, amenities and outstanding value that the 2008 Chrysler 300C SRT8 provides. Powered by the Street and Racing Technology-engineered, 425-horsepower, 6.1-liter HEMI V-8, the 2008 Chrysler 300C SRT8 boasts performance-tuned ride and handling, world-class braking and premium appointments.


The 2008 Chrysler 300C SRT8 is a complete package for the customer who wants awesome performance in a premium sedan - 0-60 mph in the low five-second range, 0-100-0 mph in under 17 seconds, 0.89 g on the skid pad - in an award-winning sedan loaded with comfort and style.


"WHAT'S NEW FOR 2008"


Exterior:

Deck lid with integrated spoiler

Taillamps

Body-side moldings


Interior:

Available side-curtain air bags

Available SIRIUS BackSeat TV

Available Kicker premium surround sound system

SRT-exclusive Reconfigurable Display

New instrument panel cluster

New center console

LED lighting in the front cup holders and front- and rear-door map pockets

Dark Slate Gray interior color


Powertrain/Chassis:

Adaptive Cruise Control with special Electronic Stability Control (ESP) calibration

Tip start

Remote start


DESIGN

The 2008 Chrysler 300C SRT8 features an all-new deck lid with an integrated spoiler and new taillamps for a freshened rear view. Other unique touches to the Chrysler 300C SRT8's exterior include new bodyside moldings, body-color front and rear bumper inserts, body-color mirrors and door handles and unique SRT badging.

For 2008, the Chrysler 300C SRT8 envelopes the driver and passengers in an even richer interior with a dark slate gray palette, revised instrument panel, new center console and LED lighting in the cup holders and door-map pockets.

End-user technology figures prominently in the 2008 Chrysler 300C SRT8 with new features such as the SRT-exclusive Reconfigurable Display (RCD) in the cluster providing performance data, all-new Adaptive Cruise Control, Kicker premium surround- sound system and, all-new SIRIUS Backseat TV. SIRIUS Backseat TV features three channels of respected children's TV from the most well-known kids' programming: Nickelodeon, Disney Channel and Cartoon Network. SIRIUS Backseat TV operates via an in-vehicle satellite video receiver and two small roof-mounted antennas.

Befitting its high-performance character, the 2008 Chrysler 300C SRT8 continues to provide power-adjustable front sport seats accented with performance suede inserts (matched in the rear seats), a power-adjustable pedal cluster, full instrumentation, automatic temperature-control system with dual-zone controls and infrared temperature sensing, and an electronic vehicle information center with 128 customer-programmable features.


ENGINEERING

The Chrysler 300C SRT8's 425-horsepower, normally aspirated, 6.1-liter HEMI produces 420 lb.-ft. of torque. The HEMI power is channeled through a five-speed automatic transmission with specially calibrated, driver-selectable Auto Stick, which offers fully automatic or manual shifting selection.

Chassis setup for the Chrysler 300C SRT8 is aimed at all-around performance, including SRT-tuned dampers, specially tailored spring rates and suspension bushings, and large-diameter anti-sway bars. Revised front and rear suspension knuckles contribute to a ride height that's lowered one-half inch from the Chrysler 300C. In addition, the Electronic Stability Program (ESP) has been tuned for the 2008 Chrysler 300C SRT8's new standard Adaptive Cruise Control.

The stopping performance results from a four-wheel, disc-brake system featuring performance calipers developed by Brembo, each equipped with four pistons for even clamping. Up front, the Chrysler 300C SRT8 has 360 mm x 32 mm vented rotors, and 350 mm x 28 mm vented rotors in the rear.


PRODUCT HIGHLIGHTS

Powered by a 6.1-liter HEMI V-8 producing 425 horsepower and 420 lb.-ft. of torque, the Chrysler 300C SRT8's powertrain represents a higher level of HEMI performance, with 85 additional horsepower - 25 percent more than the 5.7-liter HEMI

Chrysler 300C SRT8 offers the ultimate in American sedan performance, and builds on the momentum of Chrysler 300C and HEMI

The SRT formula infuses the 300C SRT8 with sophisticated ride and handling characteristics, suitable for conditions ranging from everyday traffic to spirited driving on challenging routes

The Chrysler 300C SRT8 is part of a broad lineup of Street and Racing Technology vehicles developed under the credo "Race inspired, street legal"


SAFETY AND SECURITY

Please refer to the Safety Glossary for descriptions of the following features:

Advanced Multi-stage Air Bag System

All-speed Traction Control System

Anti-lock Brake System (ABS)

Auto-reverse Sun Roof

Auto-reverse Windows

BeltAlert

Brake Assist

Brake/Park Interlock

Child-protection Rear Door Locks

Constant Force Retractors

Crumple Zones

Electronic Stability Program

Energy-absorbing Steering Column

Enhanced Accident Response System

Height-adjustable Seat Belts

HID Headlamps

HomeLink Universal Home Security System Transceiver

Inside Emergency Trunk Release

Interior Head-impact Protection

LATCH (Lower Anchors and Tethers for Children)

Low-risk Deployment Air Bag

ParkSense Rear Park Assist System

Power-adjustable Pedals

Remote Keyless Entry

Seat Belt Pretensioners

Sentry Key Engine Immobilizer

Side-impact Door Beams

Standard Side-curtain Air Bags

Tire Pressure Monitoring Display System


COLOR AVAILABILITY

Bright Silver Metallic

Brilliant Black Crystal Pearl Coat

Steel Blue Metallic Clear Coat

Inferno Red


MANUFACTURING INFORMATION

2008 model year production start: August 2007

Production location: Brampton Assembly Plant in Brampton, Ontario, Canada

6.1-liter HEMI V-8 engine: Saltillo Engine Plant in Saltillo, Mexico

Five-speed automatic transmission: Indiana Transmission 1 in Indianapolis


MARKET POSITION

The Chrysler 300C SRT8 exemplifies the SRT formula of all-around performance at an attractive price, with expressive yet functional design, stunning performance and luxury refinement.


DEMOGRAPHICS

Gender: 75 percent male/25 percent female

Age: 35-50

Median Annual Household Income: $100,000

Education: 45 percent to 60 percent college degrees

Household: 73 percent married; 16 percent with children at home

Occupation: 45 percent to 50 percent professional/technical/managerial


MARKET ADVANTAGES

Offers the ultimate in American sedan performance

Powered by an SRT-engineered, 6.1-liter HEMI V-8 producing 425 horsepower and 420 lb.-ft. of torque

Functional, performance-oriented styling

World-class ride and handling across a dynamic range

Race-inspired interior appointments

Benchmark braking

Benchmark performance at the best price


PRODUCT CHRONOLOGY


Model Year 2007


Exterior:

New colors: Steel Blue Metallic Clear Coat and Inferno Red


Interior:

Optional Rear-Seat Video system, including Kicker Mobile Surround Sound


Packages:

SRT Track Experience-Standard


Model Year 2006

Introduction of new high-performance version of the Chrysler 300 with new 6.1-liter HEMI engine featuring performance-tuned ride and handling and premium amenities


Exterior:

Colors: Bright Silver, Brilliant Black, Silver Steel, new for 2006

Modified front fascia with integrated brake-cooling ducts

Rear deck spoiler

Body-color front and rear bumper inserts

Body-color mirrors

Body-color door handles

Unique SRT badging

High Intensity Discharge (HID) headlamps


Interior:

Colors: Light Graystone/Dark Slate

Power adjustable sport seats: Seats have performance suede inserts, front and rear seats include heat and memory functions

Adjustable pedal cluster with memory

"Technical" leather-trimmed steering wheel

Trim includes special finishing on center stack, door pulls, door trim, shifter, steering wheel

Full instrumentation with 180-mph (300-kph) speedometer, tachometer and temperature gauges. Tire Pressure Monitoring display included in instrument panel

AM/FM radio with six-disc CD changer

Boston Acoustics speaker system

Steering wheel-mounted audio controls

Available 13-speaker Kicker Audio System with 322-watt amplifier and 100-watt subwoofer

Available DVD system with center console-mounted flip-up screen

Available SIRIUS Satellite Radio

Available UConnect Hands-free Communication System with Bluetooth technology

Automatic temperature control system with dual-zone controls and infrared temperature sensing

Advanced multi-stage air bag system

Occupant Classification System (OCS)


Powertrain:

New 425-horsepower 6.1-liter HEMI engine

Five-speed automatic transmission

Specially calibrated driver-selectable AutoStick

Heavy-duty four-flange prop shaft

Upgraded differential and axles

Orange-painted cylinder block and black valve covers


Chassis:

SRT-tuned dampers

Specially tailored spring rates

Specially tailored suspension bushings

Electronic Stability Program tuned for SRT performance handling

New 20-inch forged aluminum wheels

High-performance Goodyear F1 three-season 245/45/20 tires, front, and 255/45/20, rear, with asymmetrical tread

Available four-season tires

Tire Pressure Monitoring System

Four-wheel Brembo performance disc brakes with four-piston calipers; 360 x 32 mm vented rotors, front; and 350 x 28 mm vented rotors, rear

Anti-lock Brake System (ABS)


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